3 min read
Want to generate limitless value? Send your clones
One of my clever answers to the timeless question "How can I be more valuable?"
August 3, 2023
When someone wants to know something, they have a problem, and if you can solve their problem by teaching them what they want to know, you generate value.
When an organization wants all of their team members to know something, the organization has a problem, and if you can solve the problem by teaching every team member what the organization wants them all to know, you generate a lot more value.
So what’s the difference between these 2 situations other than the amount of value generated?
It’s much easier to teach 1 person something 1-on-1 than it is to teach a whole organization something the same way.
...and just like that a scaling problem is born.
The solution? Clones
I describe a clone as any shareable piece of content that serves as a form of 1-way communication to distribute an idea from your brain to a limitless-sized audience.
Common examples you’re familiar with include articles (like this one), videos, and audio—really anything that can be pre-recorded and distributed.
Anyone can start recording ideas, so I’m skipping over “How to create content” to get straight to what people struggle with most: “How to make useful content”.
A rule I live by that helps is:
Answer a popular question that is unlikely to become irrelevant for the broadest audience with an answer that avoids details that are likely to change, then niche down.
I know that’s a lot, so lets tease it apart and build up to what it means piece-by-piece:
- Answer a popular question
Content generates more value when it answers questions asked often.
- …that is unlikely to become irrelevant
Content generates more value when it answers questions asked often for the longest time.
- …for the broadest audience
Content generates more value when it answers questions asked often for the longest time by the largest pool of people.
- …with an answer that avoids details that are likely to change
Content generates more value when its answers to questions are correct for as long as possible.
- …then niche down
As you niche down, questions become more specific and so do the answers you can provide.
Content distributed to these smaller, niche audiences will inherently have a shorter shelf-life, but it can be maximized by continuing to answer questions that are unlikely to become irrelevant with answers that avoid details that are likely to change.
How short of a shelf-life your content can have is directly tied to the value generated by it and your cost producing it, so to create content for unpopular questions, trends, or to answer a question with details that are likely to change, it must be worth it or you must minimize the cost of producing it.
When content production costs are reduced to practically zero, you can create content that answers any question for anyone with an answer that includes any level of detail, see what sticks, and go from there.
Decreasing the cost of video production to the point to where a pre-recorded video where you mention someone by name is able to generate enough value to outweigh the cost of producing it is the ultimate goal to strive for.
Once you’ve achieved this, you can generate limitless value by creating content on any topic for anyone and send your clones to teach them and everyone else who comes along with the same needs forever.